Strategic Directions for the Development of Business Processes of the Information Potential of Energy Enterprises in the Context of Digitalization
Arefieva O. V.

Arefieva, Olena V. (2025) “Strategic Directions for the Development of Business Processes of the Information Potential of Energy Enterprises in the Context of Digitalization.” The Problems of Economy 3:126–134.
https://doi.org/10.32983/2222-0712-2025-3-126-134

Section: Economics and Enterprise Management

UDC 330.322:620.9:004

Abstract:
The article explores the strategic directions for developing the business processes of the information potential of energy enterprises amid digital transformation. The author emphasizes that in today’s globalized environment, the efficiency of energy enterprises is defined by their ability to integrate digital technologies into key business processes, forming a new model for managing information resources. The concept of information potential is disclosed as an integral characteristic that combines existing information resources, digital technologies, human capital, and organizational mechanisms for their utilization. Special attention is given to the issue of digital coherence, which entails harmonizing various information support subsystems into a unified functional framework. The article substantiates the role of fractal-cluster technology as an innovative approach to creating a flexible management architecture for information flows in energy enterprises. It is noted that using cluster models enables the achievement of a synergistic effect by combining investments in digital infrastructure with the development of personnel competencies and the optimization of business processes. The strategic directions of development are outlined, including: digitalization of production and financial management processes, improvement of mechanisms for assessing the efficiency of information potential, implementation of modern information technologies, and innovative methods for monitoring results. It is demonstrated that improving the economic efficiency of energy enterprises in the context of digitalization is possible only through the comprehensive development of information potential, which should be regarded as a strategic asset. The development of business processes based on digital technologies ensures increased competitiveness, reduced transaction costs, improved management transparency, and resilience of enterprise operations in a turbulent external environment.

Keywords: information potential, energy enterprises, digital coherence, management, strategy, economic efficiency, fractal-cluster technology, mechanism, evaluation methodology, synergistic effect, digital technologies, digitalization, information technologies, inf

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Arefieva Olena V. – Doctor of Sciences (Economics), Professor, Head of the Department, Department of Economics, State University "Kyiv Aviation Institute" (1 Lubomyra Husara Ave., Kyiv, 03058, Ukraine)
Email: lena-2009-19@ukr.net

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