Integration of Digital and Neurotechnological Tools into State Support Mechanisms for Post-War Recovery of Small Businesses in Ukraine
Serhiienko O. A., Momotkov I. S., Dyachkova O. V.

Serhiienko, Olena A., Momotkov, Ihor S., and Dyachkova, Olga V. (2025) “Integration of Digital and Neurotechnological Tools into State Support Mechanisms for Post-War Recovery of Small Businesses in Ukraine.” The Problems of Economy 4:96–104.
https://doi.org/10.32983/2222-0712-2025-4-96-104

Section: Economics and national economy management

UDC 338.24:004.738.5

Abstract:
This article explores the potential of using digital and neurotechnological marketing strategies as a tool for State support in the post-war recovery of small businesses in Ukraine. The relevance of the topic is substantiated in the context of implementing the Recovery Strategy, sustainable development, and digital transformation of SMEs until 2027, the SME Digital Maturity Program, the «Made in Ukraine» initiatives, and the European Innovation Council grant programs. The aim of the study is to determine the role of digital and neuromarketing tools in accelerating the recovery of small enterprises and enhancing their competitiveness, as well as to outline directions for integrating these tools into State incentive mechanisms. The methodological foundation of the study is based on the analysis and systematization of scientific sources, the comparison of international digital maturity assessment models (Deloitte Digital Maturity Model, Capability Maturity Model Integration, OECD Digital Transformation Framework), as well as the synthesis of practical cases of SME digitalization and support tools provided by the State and international institutions. A combined approach to assessing the digital maturity of small businesses is proposed, integrating strategic, process, and innovation-technological aspects, which allows measuring the efficiency of digital strategies using indicators such as sales growth, cost reduction, and ROI. A model for applying digital and neurotechnology strategies for product promotion has been developed, integrating digital maturity diagnostics, marketing automation, omnichannel lead generation, neuroanalytics, and grant support, targeting the period up to 2027. It has been shown that the implementation of AI solutions, CRM systems, personalization tools, and neuromarketing can increase conversion by 30–50%, reduce operational costs by 10–40%, and provide an ROI of over 20%. The practical significance of these results lies in forming recommendations for improving State support policies for SMEs through the expansion of grant programs, tax incentives, educational initiatives, and international partnerships aimed at advancing digital transformation and enhancing the resilience of small businesses in the context of post-war economic reconstruction in Ukraine.

Keywords: State support, dynamics, integration, small business, modeling, neurotechnologies, strategy, transformation, digitalization, artificial intelligence, statistical analysis and assessment.

Fig.: 3. Tabl.: 4. Bibl.: 15.

Serhiienko Olena A. – Doctor of Sciences (Economics), Professor, Professor, Department of Entrepreneurship, Trade and Logistics, National Technical University «Kharkiv Polytechnic Institute» (2 Kyrpychova Str., Kharkіv, 61002, Ukraine)
Email: Elena.Sergienko@khpi.edu.ua
Momotkov Ihor S. – Postgraduate Student, Department of Entrepreneurship, Trade and Logistics, National Technical University «Kharkiv Polytechnic Institute» (2 Kyrpychova Str., Kharkіv, 61002, Ukraine)
Email: Ihor.Momotkov@emmb.khpi.edu.ua
Dyachkova Olga V. – Associate Professor, Department of Economic Cybernetics and Applied Economics, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: olga.v.dyachkova@karazin.ua

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