The Theoretical Foundations For the Formation and Development of a Product Competitiveness Management System
Garbazhii K. S.

Garbazhii, Kateryna S. (2026) “The Theoretical Foundations For the Formation and Development of a Product Competitiveness Management System.” The Problems of Economy 2:181–189.
https://doi.org/10.32983/2222-0712-2026-2-181-189

Section: Economics and Enterprise Management

UDC 658.562:339.137.2

Abstract:
The article is dedicated to the issues of forming the theoretical basis for the development of the product competitiveness management system in the context of a dynamic market environment, digital transformation of the economy, and the intensification of global competition. The relevance of the research topic is determined by the necessity to ensure sustainable competitive advantages for enterprises through the formation of an efficient product competitiveness management system, which takes into account current market development trends, increasing consumer demands, innovative transformations, and the need for rapid adaptation of economic entities to changes in the external environment. The research aims to substantiate the theoretical foundations for the formation and development of a product competitiveness management system in the context of a dynamic market environment. The article examines the evolution of scientific approaches to the interpretation of the economic category «competitiveness», analyzes marketing, resource, systemic, process, and strategic approaches to defining the essence of product competitiveness, and summarizes modern approaches to managing its provision. The interconnections between the competitiveness of products, enterprises, industries, and the national economy have been studied, which made it possible to substantiate the appropriateness of using a hierarchical model («competitiveness pyramid») as a conceptual basis for analyzing the processes of forming competitive advantages. The author’s definition of product competitiveness is substantiated as an integral, relative, and dynamic characteristic of a product that reflects its ability to provide a more complete satisfaction of consumer needs compared to analogs, with an optimal balance of quality characteristics and total consumer costs, as well as to form sustainable competitive advantages for the enterprise through the ability to purposefully manage and adapt to changes in the external environment. The concept of «product competitiveness management» is substantiated as an integrated, systematically organized, and adaptive process of forming, implementing, and developing competitive advantages of a product at all stages of its life cycle through targeted influence on competitiveness factors. A conceptual model of the product competitiveness management system has been proposed, which integrates the subject and object of management, target and functional subsystems, as well as an instrumental-methodological block that combines marketing, economic, organizational, and innovative mechanisms to ensure competitive advantages.

Keywords: competitiveness; product competitiveness; management; competitive advantages; enterprise competitiveness; strategic management; market environment.

Fig.: 2. Bibl.: 22.

Garbazhii Kateryna S. – Candidate of Agricultural Sciences (PhD), Associate Professor, Candidate on Doctor Degree, Department of Trade Entrepreneurship, Commodity Science and Business Management, Odesa National University of Technology (112 Kanatna Str., Odesa, 65039, Ukraine)
Email: garbazhiykat@gmail.com

List of references in article

Aaker D. A. (1996). Building Strong Brands. New York: The Free Press.
Barney J. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 1(17), 99–120. https://doi.org/10.1177/014920639101700108
Bondarenko S. M. (2002). Reitynhove upravlinnia konkurentospromozhnistiu produktsii promyslovykh pidpryiemstv (na prykladi vzuttievoho vyrobnytstva): avtoref. dys. … kand. ekon. nauk [Rating management of product competitiveness of industrial enterprises (on the example of footwear production): abstract of dissertation … PhD in Economics]. Kyiv: KNUKhT. https://nrat.ukrintei.ua/searchdoc/0402U002370/#
Chandler A. D. (1962). Strategy and Structure: Chapters in the History of the Industrial Enterprise. Cambridge, MA: MIT Press.
Dobrianska N. A. & Varhatiuk M. O. (2015). Teoretychni osnovy upravlinnia konkurentospromozhnistiu pidpryiemstva [Theoretical foundations of enterprise competitiveness management]. Investytsii: praktyka ta dosvid, 20, 84–87. http://www.investplan.com.ua/?op=1&z=4667&i=16
Fedulova L. I. (2004). Menedzhment orhanizatsii [Management of organizations]. Kyiv: Lybid.
Ivanov Yu. B., Orlov P. A. & Ivanova O. Yu. (2008). Konkurentni perevahy pidpryiemstva: otsinka, formuvannia ta rozvytok: monohrafiia [Competitive advantages of an enterprise: assessment, formation and development: monograph]. Kharkiv: VD «INZhEK».
Karpiuk V. P. (2009). Upravlinnia konkurentospromozhnistiu produktsii [Product competitiveness management]. Visnyk ZhDTU, 4 (50), 209–213. https://ven.ztu.edu.ua/article/view/89507
Klymenko S. M. (2008). Upravlinnia konkurentospromozhnistiu pidpryiemstva [Enterprise competitiveness management]. Kyiv: KNEU.
Kotler P. & Keller K. L. (2016). Marketing Management. (15th ed.). Pearson Education.
Krugman P. (1994). Competitiveness: A Dangerous Obsession. Foreign Affairs, 2(73), 28–44.
Lambin J. J. (2012). Market-Driven Management: Strategic and Operational Marketing. (3rd ed.). London: Palgrave Macmillan.
Mykhailenko O. V. & Orlova K. H. (2017). Systema upravlinnia konkurentospromozhnistiu produktsii pidpryiemstva [Enterprise product competitiveness management system]. Naukovyi visnyk Uzhhorodskoho natsionalnoho universytetu. Seriia: Mizhnarodni ekonomichni vidnosyny ta svitove hospodarstvo, 13 (2), 114–117. http://www.visnyk-econom.uzhnu.uz.ua/archive/13_2_2017ua/26.pdf
Orlov P. A. & Mishchenko V. V. (2006). Orhanizatsiino ekonomichni aspekty otsinky konkurentospromozhnosti produktsii mashynobuduvannia [Organizational and economic aspects of assessing the competitiveness of mechanical engineering products]. Upravlinnia rozvytkom, 7, 198–201.
Osypov V. M. (2005). Upravlinnia konkurentospromozhnistiu produktsii metalurhiinoi haluzi [Management of product competitiveness of the metallurgical industry]. Odesa: IPREED NANU.
Penrose E. T. (2009). The Theory of the Growth of the Firm. (4th ed.). Oxford: Oxford University Press.
Piddubna L. I. (2007). Konkurentospromozhnist ekonomichnykh system: teoriia, mekhanizm rehuliuvannia ta upravlinnia: monohrafiia [Competitiveness of economic systems: theory, regulation and management mechanism: monograph]. Kharkiv: VD «INZhEK».
Porter M. E. (1990). The Competitive Advantage of Nations. New York: The Free Press.
Pylypenko A. A., Fartushniak O. V. & Pasichnyk I. Yu. (2017). Konkurentospromozhnist produktsii promyslovoho pidpryiemstva: orhanizatsiia upravlinnia ta marketynhove zabezpechennia: monohrafiia [Product competitiveness of an industrial enterprise: organization of management and marketing support: monograph]. Kharkiv: FOP Liburkina L. M.
Schwab K. (2016). The Fourth Industrial Revolution. Geneva: World Economic Forum.
Voronkova A. E. (2009). Konkurentospromozhnist pidpryiemstva: mekhanizm upravlinnia ta diahnostyka [Enterprise competitiveness: management mechanism and diagnostics]. Ekonomika promyslovosti, 3, 133–137. http://www.irbis-nbuv.gov.ua/cgi-bin/irbis_nbuv/cgiirbis_64.exe?I21DBN=LINK&P21DBN=UJRN&Z21ID=&S21REF=10&S21CNR=20&S21STN=1&S21FMT=ASP_meta&C21COM=S&2_S21P03=FILA=&2_S21STR=econpr_2009_3_22
Yastremska O. M. & Strupinska N. V. (2014). Efektyvnist marketynhovoi diialnosti pidpryiemstva: monohrafiia [Efficiency of enterprise marketing activity: monograph]. Kharkiv: VD «INZhEK».