Digital Tools for Information Support in Managing the Price Competitiveness of Agrarian Products
Petrushov V. V.

Petrushov, Vasily V. (2026) “Digital Tools for Information Support in Managing the Price Competitiveness of Agrarian Products.” The Problems of Economy 2:263–270.
https://doi.org/10.32983/2222-0712-2026-2-263-270

Section: Economics and Enterprise Management

UDC 005.631.11:004

Abstract:
The article explores modern digital tools for information support in managing the price competitiveness of agrarian products in the context of the digital transformation of the economy and increasing global competition. It is substantiated that information is becoming one of the key strategic management resources, and the efficiency of managerial decisions largely depends on the level of digitalization of production, logistics, marketing, and management processes. It was found that integrating precision farming technologies, farm management systems, geoinformation technologies, digital market monitoring platforms, ERP systems, government e-services, and modern information-analytical platforms helps create a unified information environment for an agrarian enterprise. The functional capabilities of modern digital tools were analyzed, and their role in reducing production and logistics costs, improving production planning accuracy, refining pricing policies, and optimizing product distribution channels was determined. Significant attention was given to the use of precision farming systems, digital platforms like Cropwise Operations, Soft.Farm, BASF Xarvio, Farmer Expert, ERP solutions like AgriChain, electronic marketplaces such as AgroMarket UUB, Zernotorg.ua, FreshBot, as well as government digital services like the State Agrarian Register and the AKIS platform. It was shown that the integrated use of these digital solutions helps create a comprehensive information support system for enterprise management, providing timely access to reliable information for making informed managerial decisions. A scheme for information support in managing the price competitiveness of agrarian products has been proposed, which shows the interconnection of digital production technologies, information-analytical systems, digital marketing platforms, and government e-services in the process of forming the enterprise?s competitive advantages. It has been proved that improving the price competitiveness of products is ensured not by individual digital technologies, but by their integration into a single management system that can quickly respond to changes in market conditions, optimize resource use, and support the strategic development of the agrarian enterprise.

Keywords: digitalization of agribusiness; information support for management; price competitiveness; digital platforms; precision farming; agrarian enterprises.

Fig.: 1. Tabl.: 1. Formulae: 1. Bibl.: 20.

Petrushov Vasily V. – Candidate of Sciences (Engineering), Associate Professor, Candidate on Doctor Degree, Livestock Farming Institute of National Academy of Agrarian Sciences of Ukraine (1a Tvarynnykiv Str., Kharkiv, 61026, Ukraine)
Email: Vvpetrushov@gmail.com

List of references in article

AGS. (n.d.). Tsyfrova ahronomiia [Digital agronomy]. https://ags.in.ua/page/ags-digital
AgriChain. (n.d.). Zbilshennia efektyvnosti upravlinnia zemelnym bankom [Increasing the efficiency of land bank management]. https://agrichain.com.ua/ua-zbilshennya-efektyvnosti-upravlinnya-zemelnym-bankom/
Bezoplatna pravnycha dopomoha. (n.d.). Derzhavnyi ahrarnyi reiestr: shcho i yak? [State Agrarian Register: what and how?]. https://legalaid.gov.ua/publikatsiyi/derzhavnyj-agrarnyj-reyestr-shho-i-yak/
Expertus Agro. (n.d.). Aphreid u tsyfrovizatsii ahrarnoho sektoru: yak funktsionuie DAR iz 17 travnia [Upgrade in the digitalization of the agricultural sector: how the SAR has been functioning since May 17]. https://agro.expertus.com.ua/10024046
Farmbrite. (n.d.). What Is Farm Management Software? Benefits, Features, Examples & Trends (2026 Guide). https://www.farmbrite.com/post/what-is-farm-management-software-fms
GlenDeal Blog. (n.d.). Vse shcho potribno znaty pro tochne zemlerobstvo [Everything you need to know about precision farming]. https://glendeal.com/ua/blog/vse-shho-potribno-znaty-pro-tochne-zemlerobstvo/
Horobets, N. M., Khomiakova, D. O., & Starykovska, D. O. (2021). Perspektyvy vykorystannia tsyfrovykh tekhnolohii v diialnosti ahrarnykh pidpryiemstv [Prospects for the use of digital technologies in the activities of agricultural enterprises]. Efektyvna ekonomika, 1. http://www.economy.nayka.com.ua/pdf/1_2021/92.pdf
Khodakivska, O., Martyniuk, M., & Lupenko, Yu. (2023). Prospective analysis of the implementation of the “green” economy in the agricultural sector of Ukraine for the next 10 years. Scientific Horizons, 26(10), P. 163–179. https://doi.org/10.48077/scihor10.2023.163
Klerkx, L., Jakku, E., & Labarthe, P. (2019). A review of social science on digital agriculture, smart farming and agriculture 4.0: New contributions and a future research agenda. NJAS: Wageningen Journal of Life Sciences, 90–91(1), P. 1–16. https://doi.org/10.1016/j.njas.2019.100315
Kurkul. (n.d.). Kudy rukhaietsia ahro — ohliad peredovykh tsyfrovykh rishen [Where agro is moving — an overview of advanced digital solutions]. https://kurkul.com/spetsproekty/1120-kudi-ruhayetsya-agro--oglyad-peredovih-tsifrovih-rishen
Latifundist.com. (n.d.). GPS – vzhe ne «ihrashka», a minus 10% vytrat, abo Yak navit naizapeklishi skeptyky zminiuiut dumku pro tochne zemlerobstvo. Rozpytaly u FRENDT [GPS is no longer a "toy," but minus 10% of costs, or How even the most ardent skeptics change their minds about precision farming. Interviewed FRENDT]. https://latifundist.com/istorii-uspeha/gps--vzhe-ne-igrashka-a-minus-10-vitrat-yak-za-12-rokiv-zminilos-tochne-zemlerobstvo-v-ukrayini--ochima-frendt
Lupenko, Yu. O., Sabluk, P. T., Mesel Veseliak, V. Ya., & Fedorov, M. M. (2014). Rezultaty i problemy reformuvannia silskoho hospodarstva Ukrainy [Results and problems of agricultural reform in Ukraine]. Ekonomika APK, 7, P. 26–38. http://nbuv.gov.ua/UJRN/E_apk_2014_7_8
Mesel Veseliak, V. Ya., & Fedorov, M. M. (2021). Naukove zabezpechennia rozvytku ahrarnoi reformy v Ukraini [Scientific support for the development of agrarian reform in Ukraine]. Ekonomika APK, 1. https://doi.org/10.32317/2221-1055.202101060
Ministerstvo ekonomiky Ukrainy. (n.d.). V Ukraini zapustyly Yedynu derzhavnu platformu silskohospodarskykh znan ta innovatsii AKIS [Ukraine launched the Unified State Platform for Agricultural Knowledge and Innovation AKIS]. https://me.gov.ua/News/Detail/3637c597-4d84-409a-a867-d96b71ab9676?lang=uk-UA&title=Akis
Propozytsiia. (n.d.). Tsyfrova ahrarna revoliutsiia abo nova era innovatsii u silskomu hospodarstvi: tsyfrovi platformy [Digital agricultural revolution or a new era of innovation in agriculture: digital platforms]. https://propozitsiya.com/articles/tsyfrova-ahrarna-revolyutsiya-abo-nova-era-innovatsiy-u-silskomu-hospodarstvi-tsyfrovi
Sabluk, P. T. (2021). Naukove obgruntuvannia innovatsiinoho rozvytku v ahrarnii sferi [Scientific substantiation of innovative development in the agricultural sector]. Ekonomika APK, 6, P. 16–25. http://doi.org/10.323117/2221–1055.202106016
Savynska hromada. (n.d.). Derzhavnyi ahrarnyi reiestr: tsyfrovizatsiia ukrainskoho silskoho hospodarstva [State Agrarian Register: digitalization of Ukrainian agriculture]. https://savynska-gromada.gov.ua/news/1758697948/
Smilab. (n.d.). Yak rozrakhuvaty ekonomichnu efektyvnist vprovadzhennia tochnoho zemlerobstva? [How to calculate the economic efficiency of implementing precision farming?]. https://smilab.com.ua/yak-rozrakhuvaty-ekonomichnu-efektyvnist-vprovadzhennia-tochnoho-zemlerobstva/
Wolfert, S., Verdouw, C., van Wassenaer, L., Dolfsma, W., & Klerkx, L. (2023). Digital innovation ecosystems in agri food: design principles and organizational framework. Agricultural Systems, 204. https://doi.org/10.1016/j.agsy.2022.103558
iFarming. (n.d.). Praktyka, pidtverdzhena naukoiu, velyki dani dlia malykh fermeriv: dosvid SShA [Practice confirmed by science, big data for small farmers: US experience]. https://ifarming.ua/monitoring/praktyka-pidtverdzhena-naukoyu