The Strategic Potential Formation of the Security-Oriented Development of an Enterprise
Shkreben R. P., Kharnam M. V., Otenko I. P.

Shkreben, Roman P., Kharnam, Mykhailo V., and Otenko, Iryna P. (2020) “The Strategic Potential Formation of the Security-Oriented Development of an Enterprise.” The Problems of Economy 4:256–264.
https://doi.org/10.32983/2222-0712-2020-4-256-264

Section: Economics and Enterprise Management

UDC 338

Abstract:
The development of information economy, Ukraine’s integration into the world economic space, globalization processes and the resulting increase in competition exacerbate the problem of high-quality and efficient management of business processes at industrial enterprises. The necessity to increase the scale of high-tech production, to expand the range of innovative products and new requirements for their quality, cause attention focusing on the processes of forming the strategic potential of enterprises, namely, learning and finding new strategic opportunities, implementing organizational forms and tools, creating conditions for sustainable innovation and security-oriented development of domestic enterprises. The formation of strategic potential as an object of development management begins at the stage of intentions emergence and goals selection. Strategies, mechanisms (coordination, training, regulation, preservation and protection), organizational methods, forms of strategic management of economic security, as well as methods of selecting and coordinating adaptive measures that meet the guidelines of enterprise development are the strategic tools for security-oriented enterprise development. The division of development security strategies into types includes, first of all, the types of passive and active strategic behavior of an enterprise in the market. Passive survival strategies use available opportunities and are a typical course of action for a company in a stable and predictable environment; this "passivity" is determined by the fact that a company does not try to influence the external environment. Active survival strategies are aimed at actively searching for enterprise opportunities and effectively using them, and are implemented through transforming the internal structure of an enterprise and using complex strategic forms of behavior in the market. Strategies of actively influencing the external environment are realized through actively searching for new opportunities for innovative enterprise development and creating them.

Keywords: business processes, enterprise, evaluation, goals, organizational forms, security-oriented development, strategic potential, strategies.

Fig.: 2. Tabl.: 1. Bibl.: 10.

Shkreben Roman P. – Candidate of Sciences (Economics), Lecturer, Department of International Economic Relations, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkіv, 61166, Ukraine)
Kharnam Mykhailo V. – Postgraduate Student, Department of Management in Construction, Kyiv National University of Construction and Architecture (31 Povіtroflotskyi Ave., Kyiv, 03680, Ukraine)
Otenko Iryna P. – Doctor of Sciences (Economics), Professor, Head of the Department, Department of International Economic Relations, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkіv, 61166, Ukraine)
Email: otenkoip@gmail.com

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