Formulation of the Concept for Social Tourism Development Strategy in Ukraine: European Experience and National Realities
Obolentseva L. V.

Obolentseva, Larysa V. (2020) “Formulation of the Concept for Social Tourism Development Strategy in Ukraine: European Experience and National Realities.” The Problems of Economy 4:58–66.
https://doi.org/10.32983/2222-0712-2020-4-58-66

Section: Economics and national economy management

UDC 338.48:379.85

Abstract:
The article aims at formulating a concept for the social tourism development strategy in Ukraine, taking into account the European experience and national realities. The article proves that the main function of social tourism is to create and maintain appropriate conditions that allow people to participate in the tourism process, i.e. provide them with access to recreation and the effective recovery of physical, emotional and spiritual strength. The study presents a generalized structure of the social tourism system in Europe, enumerating the supply and demand factors together with their key elements. Based on foreign experience, the work identifies three main systems of social tourism services, such as: specialized accommodation; holiday checks; charitable donations. The article suggests a concept for social tourism development strategy in Ukraine, providing for a number of measures to form social tourism in Ukraine. To specify the measures needed, it is necessary to use the SWOT-analysis data and results. It has been found out that these measures comprise several groups, such as: organizational measures; measure related to participants’ work in social tourism; specific steps for social tourism promotion. The author comes to conclusion that social tourism can be considered the basis for domestic tourism development in a country, because a high development rate of domestic tourist flows will provide a new qualitative level of development for the national tourism industry, which, in turn, will contribute to placing the focus of tourism on tourists, both domestic and foreign ones.

Keywords: development, social tourism, strategy, tourism, tourist industry, tourist service.

Fig.: 1. Tabl.: 3. Bibl.: 12.

Obolentseva Larysa V. – Doctor of Sciences (Economics), Professor, Head of the Department, Department of Tourism and Hospitality, O. M. Beketov National University of Urban Economy in Kharkiv (17 Marshala Bazhanova Str., Kharkіv, 61002, Ukraine)
Email: larysa.obolentseva@gmail.com

List of references in article

Alieksieieva, Yu. “Derzhavne rehuliuvannia sotsialnoho turyzmu v Ukraini“ [State Regulation of Social Tourism in Ukraine]. Zbirnyk naukovykh prats Natsionalnoi akademii derzhavnoho upravlinnia pry Prezydentovi Ukrainy, no. 1 (2004): 182-191.
Asipova, Zh. M., and Aktymbayeva, A. S. “Sravnitelnyy analiz ponyatiynogo apparata sotsialnogo turizma“ [Comparative Analysis of the Conceptual Apparatus of Social Tourism]. Innovatsionnyy menedzhment i tekhnologii v epokhu globalizatsii. Goa, India, 2014. 67-74.
Husliakova, O. Yu. “Rozvytok mekhanizmiv derzhavnoho rehuliuvannia sotsialnoho turyzmu v Ukraini“ [Development of Mechanisms of State Regulation of Social Tourism in Ukraine]: avtoref. dys. … kand. derzh. upr. : 25.00.02, 2010.
Zadorozhna, K. I. “Sotsialnyi turyzm u systemi turystychnoi haluzi: kontseptualizatsiia ta intehratsiia“ [Social Tourism in the Tourism Industry: Conceptualization and Integration]. Visnyk Chernivetskoho torhovelno-ekonomichnoho instytutu, no. 2(62) (2016): 17-27.
Kotenko, T. M. “Sotsialnyi vymir rozvytku rekreatsii ta turyzmu“ [Social Dimension of Recreation and Tourism Development]: dys. … kand. ekon. nauk : 08.00.07, 2016.
Serdobolskaya, I. O. “Gosudarstvennoye regulirovaniye sotsialnogo turizma i puti yego sovershenstvovaniya v Rossiyskoy Federatsii“ [State Regulation of Social Tourism and Ways to Improve It in the Russian Federation]: dis. … kand. ekon. nauk : 08.00.05, 2003.
Teodorovych, L. V., and Khomyn, O. I. “Vyrishennia problem sotsialnoho turyzmu Ukrainy“ [Solving the Problems of Social Tourism in Ukraine]. Naukovi pratsi Chornomorskoho derzhavnoho universytetu imeni Petra Mohyly. Seriia : Ekonomika, vol. 145, no. 132 (2010): 43-49.
Felenchak, Yu. B. “Pidkhody do vyznachennia sotsialnoho turyzmu v konteksti formuvannia sotsialnoi doktryny turyzmu“ [Approaches to the Definition of Social Tourism in the Context of the Formation of the Social Doctrine of Tourism]. Innovatsiina ekonomika, no. 3-4(62) (2019): 119-124.
Almeida, M. “Case study: the development of social tourism in Brazil“. Current Issues in Tourism, vol. 14, no. 5 (2011): 483-489.
Griffin, K., and Stacey, J. “Towards a «tourism for all» policy for Ireland: achieving real sustainability in Irish tourism“. Current Issues in Tourism. Special Issue: Social Tourism: Perspectives and Potential, vol. 14, no. 5 (2011): 431-444.
Higgins-Desboilles, F. “More than an «industry»: the forgetten power of tourism as a social force“. Tourism Management, vol. 27, no. 6 (2006): 1192-1208.
Minnaert, L., Maitland, R., and Miller, G. “The Value of Social Tourism foundations“. Annals of Tourism Research, vol. 36, no. 2 (2009): 316-334.