The European Green Deal as Part of the Course to Implementing National Economic Interests
Zinchenko O. A., Apalkov S. S.

Zinchenko, Olha A., and Apalkov, Serhii S. (2023) “The European Green Deal as Part of the Course to Implementing National Economic Interests.” The Problems of Economy 1:42–48.
https://doi.org/10.32983/2222-0712-2023-1-42-48

Section: Economics and national economy management

UDC 331:351.86

Abstract:
The article is concerned with substantiating the directions of implementation of the European Green Deal in the system of ensuring national economic interests. The authors characterize the European Green Deal and define the current directions of its implementation in the conditions of post-war development of Ukraine. Among the national economic interests in the reconstruction of Ukraine in the vector of the European Green Deal, the authors distinguish «green» recovery, ensuring raw materials and energy security, «green» transition, restoration of industry on the basis of a circular economy, overcoming the negative environmental consequences of hostilities, spreading the principles of conscious consumption and social responsibility, ensuring food stability in compliance with eco-standards, supporting green projects in all spheres of social activity, green education and environmental culture in educating youth, effective functioning and transparent use of target and donor funds for the development of a «green» economy, decentralization of management and involvement of the public and communities in decision-making. The article substantiates each of these directions, determines the current state and prospects of its implementation. The authors prove that for the success of recovery processes, it is necessary to change the paradigm of thinking from an egocentric attitude to nature to conscious consumption and social responsibility. And active participation of the public in discussing the concept of reconstruction of the country, involving communities in making important decisions on the restoration of territories, information transparency and inclusiveness of power represent the key to the adoption by society of all further administrative, economic, social changes on the way to implementing the European Green Deal. As promising directions for future research, the authors highlight the development of mechanisms for implementing the «green» course with a perspective on post-war recovery, the methodological content of these mechanisms, the development of their instruments.

Keywords: European Green Deal, national economic interests, post-war recovery, «green» economy, conscious consumption.

Fig.: 1. Bibl.: 23.

Zinchenko Olha A. – Doctor of Sciences (Economics), Associate Professor, Professor, Department of Marketing and International Management, Oles Honchar Dnipro National University (72 Haharina Ave., Dnіpro, 49010, Ukraine)
Email: ol-zinchenko@ukr.net
Apalkov Serhii S. – Candidate of Sciences (Economics), Associate Professor, Department of International Economics, Kyiv National Economic University named after Vadym Hetman (54/1 Beresteiskyi Ave., Kyiv, 03057, Ukraine)
Email: apalkov.serge@kneu.edu.ua

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