The Strategy for Managing the Information Potential of Energy Enterprises Based on a Relevant Approach
Budanov O. P.

Budanov, Oleksandr P. (2025) “The Strategy for Managing the Information Potential of Energy Enterprises Based on a Relevant Approach.” The Problems of Economy 3:151–159.
https://doi.org/10.32983/2222-0712-2025-3-151-159

Section: Economics and Enterprise Management

UDC 005.94:658.5

Abstract:
This article examines the scientific and practical foundation for the development and implementation of a relevant strategy for managing information potential in the context of a dynamic digital environment and the rising role of information potential as a strategic asset of energy enterprises. The subject of the research is the information potential of energy enterprises as an integrated set of information resources, technologies, and organizational competencies that ensure effective managerial decision-making. The relevance of the topic is determined by the need to enhance the efficiency of managing information potential in a dynamic digital environment and the growing importance of a relevant strategy for managing information potential as a strategic asset of the energy enterprise. Based on a critical analysis of contemporary scientific approaches, the main issues related to the lack of a clear phased structure for the implementation of a relevant strategy for managing the information potential of energy enterprises have been identified. Along with this, the problematic issues of integrating the assessment and management of strategic information potential into the overall algorithm for forming and implementing a relevant strategy for managing information potential are only partially highlighted. The available scientific results are characterized by fragmentation, a lack of systematic coherence, and in some cases, contradictory positions, which necessitates further scientific clarification and conceptualization. A structured model for implementing the stages of a relevant information potential management strategy is proposed, which includes the following main stages: diagnosis of the state of information potential, strategic planning, formation of organizational-informational architecture, practical implementation of measures, monitoring with further adjustments, and others. Each stage of the model is accompanied by relevant tasks, implementation tools, and criteria for assessing the efficiency of the relevant information potential management strategy for enterprises.

Keywords: information potential, energy enterprises, digital coherence, digital technologies, digitalization, strategy, management, digital transformation, assessment methodology, relevant strategy.

Fig.: 2. Tabl.: 1. Formulae: 10. Bibl.: 26.

Budanov Oleksandr P. – Applicant, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: pavelfeofanovich@ukr.net

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