The Innovativeness of Business and Socially Responsible Development of Enterprises as a Determinant of Investment Growth
Prokhorova V. V., Sorokin S. A.

Prokhorova, Viktoriia V., and Sorokin, Stanislav A. (2025) “The Innovativeness of Business and Socially Responsible Development of Enterprises as a Determinant of Investment Growth.” The Problems of Economy 3:216–225.
https://doi.org/10.32983/2222-0712-2025-3-216-225

Section: Economics and Enterprise Management

UDC 005.35:005.336.1:330.341.1

Abstract:
The article reveals the essence of socially responsible development of enterprises as an economic process in the context of the innovative transformation of the economy, which involves not only technological changes but also a rethinking of the role of business in society. The authors analyze modern trends in the implementation of corporate social responsibility (CSR) in Ukrainian companies, particularly in the context of martial law, when the social responsibility of business takes on special significance. Key areas of social responsibility are identified: support for employees, assistance to the army and communities, adherence to environmental standards, and ensuring transparency and ethics in management. Examples of innovations in the fields of ecology (green technologies, energy-efficient solutions), social development (educational platforms, support for vulnerable groups), and management (implementation of ESG approaches, digital impact monitoring systems) are discussed. The article proposes a concept of synergy between CSR and innovation, which is realized through the development of an integrated management model. An index of CSR-Innovation Synergy is introduced, which allows for the evaluation of the level of harmonious combination of socially responsible and innovative activities. A classification of enterprises based on the level of such integration is proposed. The need for forming government policies for stimulation, educational standards, and institutional support for the advancement of responsible innovative entrepreneurship in Ukraine is emphasized, as this is a guarantee of sustainable economic and social growth. The further development of the theoretical and methodological foundations is pertinent, which will enable the assessment of the potential for synergy between innovation and social responsibility, as well as provide practical tools for enterprises in the context of a transforming economy.

Keywords: corporate social responsibility (CSR), synergy of CSR, innovations, business, innovativeness, sustainable development, digital transformation, CSR-Innovation Synergy Index, enterprise..

Fig.: 5. Tabl.: 7. Formulae: 1. Bibl.: 32.

Prokhorova Viktoriia V. – Doctor of Sciences (Economics), Professor, Head of the Department, Department of Economics and Management, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: vkprohkorova@gmail.com
Sorokin Stanislav A. – Postgraduate Student, Department of Economics and Management, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: stanislavsoro@gmail.com

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